Inspiring interviews + episodes helping shape the future for accountants + professional service providers.

Tune into the ‘In Demand Accountant’ podcast series

In an industry where the rules have been written decades ago and the world of business keeps changing, how do accountants like us, grow our firms and its people to its full potential, stay agile and ahead of the game?

How do we build scalable businesses, create working cultures no one wants to leave, win new clients, stop trading hours for dollars and establish ourselves as our client’s central advisors? That’s the question and this show explores the answers.

Hosted by Sam Dean who is on a mission to renovate and modernise the accounting industry and help ambitious accountants like yourselves, double your revenues, work less hours and enjoy life even more.

Stay tuned and enjoy some brave conversations.

Listen now

Episode notes

Episode 2: The dual need for business advisory and digital marketing, with Ellen Ronalds Keene

Ellen’s story is a classic example of why accountants and advisors need to be educating current and potential clients so that they receive the advice they need in a timely fashion and can get ahead of some of the common pitfalls in business.

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Episode 1: Introduction to Conversations with Sam Dean: What is the Advisory Mindset? 

Welcome to Conversations with Sam Dean, exploring conversations accountants and advisors can have with their clients to cultivate business mastery.

In this episode, Sam shares a bit about her journey of over three decades in the accounting industry, why she founded Blueprint HQ and what to expect from this podcast going forwards.

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