Sam dives into what may be blocking you from getting what you want and going where you want to go as a person and as a professional. This episode follows on from Episode 41 about the false beliefs we have, Episode 42 about our relationship with time, and Episode 43 about our relationship with change, so if you haven’t listened to the previous episodes go and do that first.

In Episode 41 Sam breaks down some of the false facts and false beliefs in our industry, in our work and in our day to day lives that are blocking us from making the changes we need to make.

This is such an important time to start thinking about and overcoming these blocks because our world is changing. We know that our new normal is going to involve lots of change and disruption going forwards, but before we can change we need to look at our fundamental beliefs.

In Episode 39, Sam discusses how we measure success in the Accounting Industry and the three main blocks that are keeping us stuck, individually and collectively.

Sam covers the problem with measuring only productivity and efficiency, as well as why we should be focusing on growing existing clients rather than always getting new clients.

Sam and Annette have been working together for the past four years and Annette really demonstrates the In Demand Accountant attributes, particularly around the empathy and emotional intelligence piece.

Annette also brings a vast range of business experience to the job, and not only does she generously work with her clients, she gives back to the industry as well.

Sam covers another characteristic of the In Demand Accountant: being ambitious. This is so important, especially at this time when many of us are feeling fatigue and the fallout from the last three months implementing the government stimulus package and responding to COVID-19.

Sam has a brilliant conversation with Amanda Kenafake, from Power Tynan, an In Demand Accounting firm in Toowoomba, Queensland.

Sam explores part 1 of being the In Demand Accountant, which is all about mastering our craft. This involves getting clear on what you do and why you're doing it, which you may not have done recently and is a powerful activity.

Sam announces the change of name of the podcast from ‘Conversations with Sam Dean’ to ‘In Demand Accountant’. There's a couple of reasons for this, which Sam covers in this episode, as well as what Covid-19 has highlighted for our industry over the last few months.

Following on from Part 1 in last week's episode, Sam dives deeper into mindset shifts that accountants and advisors need to make to have better conversations with clients, build different styles of businesses and meet or even be the disruption in a more agile way going forwards.