Inspiring interviews + episodes helping shape the future for accountants + professional service providers.

Tune into the ‘In Demand Accountant’ podcast series

In an industry where the rules have been written decades ago and the world of business keeps changing, how do accountants like us, grow our firms and its people to its full potential, stay agile and ahead of the game?

How do we build scalable businesses, create working cultures no one wants to leave, win new clients, stop trading hours for dollars and establish ourselves as our client’s central advisors? That’s the question and this show explores the answers.

Hosted by Sam Dean who is on a mission to renovate and modernise the accounting industry and help ambitious accountants like yourselves, double your revenues, work less hours and enjoy life even more.

Stay tuned and enjoy some brave conversations.

Listen now

Episode notes

Episode 13: Takeaways from my conversation with David Masefield

Sam looks at how we might take what David Masefield taught us about using a knowledge based model (his blog) to educate his market and drive business to gaps in the market outside the sale of the traditional big ticket market and how we can parallel this to think a little differently about how we offer services.

Read More

Episode 11: Startups + business innovation, with David Masefield (Part 1)

David and Sam discuss the importance of connecting with other entrepreneurs and business people, of being in community. David then shares the definition of a startup and how it differentiates from doing business long term. Plus, the success rates (or lack thereof) of startups and why fast failure is the goal.

Read More

Episode 8: Reigniting your passion and becoming redundant in your own business, with Greg Gunther

Greg shares why it’s important to understand the different skillsets of the practitioner and business owner, and how he helps business owners find the joy and reignite their passion while becoming redundant in their businesses. He also gives his advice about doing due diligence and getting the right advice in business, and why you shouldn’t spend too much on marketing.

Read More